[9.0] "Leone's run in California was legendary. He was so successful with the Los Angeles version of the world title that Lou Thesz used his political power to force a title unification match with his own NWA World Heavyweight title. Leone of course lost but the bout was the first $100, 000 Gate in history. He was a very charismatic heel character who could bend rules or get vicious when the situation called for it. He was a major hit on tv when it was in it's infancy"