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General Data
Current gimmick:
Bruce Prichard
Age:
63 years
Active Roles:
Road Agent, Booker

Personal Data
Birthday:
07.03.1963
Birthplace:
El Paso, Texas, USA
Gender:
male
Height:
6' 0" (183 cm)
Weight:
249 lbs (113 kg)

Career Data
Roles:
Road Agent (1992 - today)
Booker (2008 - today)
Writer
Manager (1990 - 1997)
Interviewer
Ring Announcer
Color Commentator (1987 - 1998)
Referee
Nicknames:
"The Expert"

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4​.52
Current Total Rating (?)
Valid votes: 99
Number of comments: 31
10.0 2x
9.0 1x
8.0 8x
7.0 3x
6.0 19x
5.0 11x
4.0 25x
3.0 17x
2.0 5x
1.0 2x
0.0 6x
Average rating: 4.51  [99]
Average rating in 2026: 2.00  [5]
Average rating in 2025: 3.50  [6]
Average rating in 2024: 3.50  [8]
Average rating in 2023: 4.38  [8]
Average rating in 2022: 3.88  [8]
Average rating in 2021: 5.40  [5]
Average rating in 2020: 4.86  [7]
Average rating in 2019: 2.50  [2]
Average rating in 2018: 6.33  [3]
Average rating in 2015: 0.00  [1]
Average rating in 2014: 3.00  [2]
Average rating in 2013: 3.25  [4]
Average rating in 2012: 3.00  [1]
Average rating in 2011: 2.00  [2]
Average rating in 2009: 4.00  [1]
Average rating in 2008: 5.00  [14]
Average rating in 2007: 6.18  [22]
Your Options:
Other:
Chonky Chicken 69 wrote on 31.08.2026:
[0.0] "Bruce Prichard is a compliant, easily-influenced corporate yes-man whom never met a great wrestler he wasn't willing to throw under the bus for a paycheck. He was extensively involved in TNA's creative process during their dire 2010-2014 years & yes-manned every single one of Vince McMahon's abysmal ideas through the later 2010's dreck until he somehow survived Vince's ouster before going on to yes-man to TKO & destroy the vast amount of momentum & goodwill WWE had built from '23-'24. He will always be there to push workers that nobody wishes to see & suppress employees that everybody loves & wants to see (Oba Femi, Nick Aldis, Andrade, Aleister Black, Mick Foley, Vader, Bam Bam Bigelow). Cody Rhodes placated & vouched for him throughout the 2020's & he gained 2 World Champion reigns that nobody wanted to see for it. He actively vouches against & antagonizes countless NXT talents despite having absolutely nothing to do with NXT at all. Numerous former WWE talent have periodically come forward accusing Prichard of creating a hostile, toxic, or dismissive backstage environment. He has notoriously brushed off these claims on his podcast, downplaying the severity of his actions. He mocked Sarah Stock when she had Bell's Palsy. He actively encouraged Daffney to continue wrestling in 2011 when she desperately needed physical and mental help. He actively blamed Terry Taylor after inflicting a widely mocked, career-destroying gimmick upon him, a perspective that he stubbornly defends to this day. He actively defended Pat Patterson through the Ring Boy scandal & Vince McMahon through the Netflix series drama. He actively fights against backstage transparency, & still appeared on Unreal for the paycheck."
[0.0] "How this man is the 2nd highest person in creative is baffling to me let alone him even being in the creative team in the first place. He's a complete Vince Mcmahon ass kisser who's ideas were just as bad as him. Even with Vince gone his ideas still suck and is very well a reason why WWE shows are so poor these days. He's even more out of touch than he was before. His mentality is similar to most people in the WWE creative team. Book for the moment and the shock factor. No long term plan. I don't think I've ever heard a current wrestler apart from Cody Rhodes say something good about him"
Conquistador37 wrote on 12.04.2024:
[3.0] "Rewriting my rating/review and going the math route because that's the fairest way to come up with a number. Started as an inoffensive ring announcer (not commentator) in Houston then for Bill Watts (5). Hideously bad commentator when he first started in the WWF (1). Helped produce my favorite era of Prime Time Wrestling (9). I fast forward through most Brother Love segments but not all (3.5). Liked to book gaga (3). Denial of Jerry Jarrett possibly taking over the WWF for months if not years (0). His Lance Russel gets an eleven (11). Vince's #1 yes man (0). Reo Rodgers (0). I liked his podcast for a while then grew to not care for it whatsoever (4.5). So far we're at a 3.36 which is higher than I rated him before. Who knows what I might put into the equation later but that seems fair for now."
GulakBusick wrote on 01.04.2024:
[0.0] "I really dislike this guy. As a performer, talking head and potentially as a man. From everything we know, the man is the ultimate yes man who has been stroking Vince's ego for decades and being responsible for bad booking. He always comes across as so disingenuous. His podcast with Conrad Thompson got very old very quickly as it became more and more predictable how little he would actually stray from the company line. What else can be said about this man other than - he can't be gone from WWE soon enough. A relic."
MattHall wrote on 09.10.2023:
[2.0] "Only remembered for being a Yes Man in WWE, Brother Love segments weren't that great and usually should be avoided at all costs. His commentary work wasn't that great, and was pulled from the commentary position soon after 1987. He is also remembered for being The Undertaker's first manager when Taker debuted in 1990. There was no chemistry between him and Taker. Has a podcast with Conrad Thompson, and it's not that great to listen tbh."
Giantfan1980 wrote on 22.05.2023:
[4.0] "Did fine as Brother Love and being the annoying pain in the ass that you wanted to see get killed. Later on, turned into the WWE Yes Man and you have to take his shoot stories with a grain of salt."
eltetechori wrote on 13.11.2022:
[4.0] "Bah, Bruce is no big deal and it's not like he's improved anything about WWE either. I give him this rating just to give him something."
texasyosh wrote on 05.06.2022:
[4.0] "Bruce Prichard has had a pretty interesting career, pretty much doing everything you can do and has worked up the WWE ladder. Him being labeled as a kiss-ass is... pretty accurate. His work as Brother Love kind of stinks."
Brett1980 wrote on 25.01.2021:
[4.0] "Brother Love not a good Gimmick. He comes across as someone who likes to tell you hes outspoken and that management cant handle him when he is actually an arse licker."
rainmakerpunk wrote on 03.12.2020:
[0.0] "Goofy character and awful wrestling mind, he doesn't understand how wrestling works, very annoying and useless, all his impact has been negative and one reason that WWE is as terrible as it is, he's really bad"
Coop DEtat wrote on 20.09.2020:
[9.0] "Bruce Prichard is one of the major pieces of WWE/F history and has been responsible for a number of legendary storylines. I always enjoyed his Brother Love gimmick and he knew how to draw heel heat."
storkyknight wrote on 16.10.2019:
"Really hoping Brother Love's promotion to the top of Smackdown will lead to some exciting creative decisions. The show has been almost awful for so long and having a traditionalist in "charge" should prevent many of the disastrous recent booking calls, like having no main events for a whole month and leaving so much talent out of the ring."
KyleEnjoysWrestling wrote on 26.07.2019:
[4.0] "Brother Love never hit the mark for me. Too goofy & unrealistic to work, even in wrestling. It's like trying to interact with a coo-coo clock -- it just doesn't work & isn't designed for human conversation. As for being a booker, after listening to a number of his podcasts, I find his methods to be poor & his logic to be very flawed. I certainly get why Vince liked working with him for so long as they seem to be cut from the same cloth. That's not a good thing. Vince needs someone as an anti-Vince... not a yes man. It's a part of the reason why the product is so bad today."
Gauntlet84 wrote on 26.05.2019:
[1.0] "There has never been a gimmick or on-air personality that I loathed more than Brother Love. I know that he was imitating controversial televangelists of the era but he his imitation was just so poor and "grating" that it took everything I had to be able to stomach listening to him."
RatingsMachine wrote on 07.10.2018:
[2.0] "Bruce has been almost everywhere, and was a big part of the WWF for many years. Bruce's podcast had the potential to be very informative, but it's turned into almost a total clown show, and it really hurts him in ways that he clearly doesn't understand."
GianG wrote on 26.09.2018:
[10.0] "I know many believe he does not deserve a full ten, but his podcast alongside Conrad Thompson had me listen from the very beginning. First impressions weren't stellar, protecting Vince at all costs. But you get where he's coming from, it's pure confidentiality and loyalty on display by a long-time employee. I love his impressions, his contributions to the show, and how meaningful he and Conrad have made this podcast. AMAZING stories, please give it a listen from THE FIRST being The American Dream Dusty Rhodes, behbeh!"